Vision and Mission

Vision

With a belief that no dream is too big and no mission impossible, FORCE’s vision is to attain maximum heights in the South African steel industry. To achieve sustainable growth & provide outstanding quality, service and value to the customers & to win their trust through continuous improvement driven by the integrity, teamwork, and innovation and our unfailing services besides becoming a socially responsible company that makes a difference.

Mission

To be the leading steel manufacturer in South Africa by both managing our operations responsibly and continuously improving ourselves by:

• Enhancing customer satisfaction by supply of high quality services at optimal cost and timely delivery.
• Committing to design more sustainable products that contribute to solutions, last longer and require fewer resources to produce.
• Striving to achieve significant market share and market leadership
• Ensuring adoption of EHS friendly processes through involvement of all employees and thereby prevent pollution, reduce waste, prevent injury and ill health.
• Committing to the prevention of environment, climate change and adaptation and protection of bio diversity and eco systems.
• Committing to Employee satisfaction including imparting training and development for skills enhancement.